Smart Comfort… comfort & technology
We were commissioned by Synergy to develop a strategy to introduce the benefits of their Smart Comfort range to clients across Australia. To focus attention on the amazing Smart Comfort features we developed our creative approach around a clean white environment to declutter the story and bring the many and varied features of Smart Comfort to life. We then cast and recorded an Australian voice artists and brought everything together with a dynamic visual approach combining motion graphics.
In an increasingly technology driven world, it’s an expectation that your environment keeps pace with the demands of your modern life. This is especially true in the hub of your home; the living room. Smart Comfort seamlessly fuses the latest technology with comfort, resulting in a range of ground breaking lounge suites equipped with innovative features to take your seating experience to the next level.
