OUSA – OrientationPromotional Video Ori… a key part of the OUSA calendar. A key part of the OUSA Calendar is Orientation. The starting point of university life, an introduction to education, and fun! The orientation program includes a raft of massive music events, tent city (corporate brand showcases), clubs and societies offerings, a food festival and much more. We collaborated closely with the OUSA team to produce a video that speaks to the audience from the heart of University life… the students. A dynamic approach featuring students speaking on camera. The video was designed to encapsulate the experience and to work as an enticement device for the corporate sponsorship market.