Dowsons ShoesTV Commercial A small budget – a huge effect. We were commissioned by Dowsons Shoes to bring new vitality and a fresh new approach to their television advertising. So we set about starting everything from scratch. We developed a simple, cost-effective new art-directed look for their products, and produced a series of punchy retail commercials, set to a vibrant new music soundtrack. The end result was astonishing, as Dowsons Shoes online-hits skyrocketed seven fold.