AgriseedsRecords TV Commercial Superior pastures We produced this TVC in collaboration with Harvey Cameron Group, Agriseeds creative Agency. It’s one of a group of brand tv commercials shot over a five month period across the country. These commercials, even though they look simple, involved various production techniques, including complex compositing, 3D animation, timelapse, aerial shooting, studio and location visual effects, exterior chroma-keying plus much more. Agriseeds is a New Zealand plant breeding and research company that specializes in pasture. Founded in 1987, Agriseeds work with expert research partners including DairyNZ, Lincoln University, AgResearch, Pastoral Genomics and Massey University, to ensure Agriseeds products perform now and in farm systems of the future.